Sponsorships play a critical role in an association’s revenue. You count on generating revenue to help fund new and existing programs and to subsidize other expenses. But sponsorship best practices are stuck in a tradition-bound rut that isn’t delivering the best value to either associations or their sponsors.
Many association professionals say sponsorship revenue is decreasing. Because of this downward trend, sponsorship is becoming more professionalized. In this era, generating good sponsorships need a different mindset and targeted strategies.
Sponsors want a return on their investment. Logos and signage alone cannot deliver the value they seek. They want to develop the reputation and the relationships that lead to referrals and sales.
As a result, associations are changing how they think and talk about these critical relationships. In many associations, sponsors are now called “revenue partners.” We at GAM help you to prepare and execute new age sponsorship and revenue generation strategies.